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Sweetest Sin is located in the quaint small city of Red Bank, New Jersey. It’s an intimate 700 square foot boutique with custom built-in white cabinets reminiscing every woman’s dream closet.

We carry sizes AA-K & 28-46 bands in bras being a full service bra-fitting boutique. We also carry shapewear, sleepwear, loungewear, bridal lingerie & accessories. With approximately 40 different brands & some of the finest designers from the US, France, Belgium & all over the world. We carefully select the styles and designers stocked and truly focus on fit & quality. You will find basic everyday bras & more fashionable styles. We also love the little guy and finding amazing independent designers, mostly based out of NYC or LA, you will always find something unique & special.

In the ten years we’ve been in business, what we take pride in the most is our customer service. Guests always tell us how comfortable they are here & how much our bra-fitters have helped them. Word of mouth has been our greatest advertising tool. Most of the women who shop here are regular customers and are always sending in friends & family. Our guests are so important to us, we wouldn’t exist without them. So we strive to make each & every experience here special, whether it’s that 16 year old girl here for her first real bra-fitting or the 75 year old woman who needs help after changing throughout her life. We cater to every woman & want every woman leaving here a little happier, more confident & of course more supportive than she came in. Some might have a preconceived notion that we might not have her size, or might not have her style & then leave in awe after she goes through the Sweetest Sin experience. That makes this all worth it.

Even men feel comfortable shopping for their significant others. We save all of our guest’s information in our database, so it makes shopping easier for their husbands and for the women as well.

Sweetest Sin is a proud member of the community being involved in town-wide events & charities. We also try to have in-store events frequently. We host an annual anniversary party & have co-hosted one of the best events in our town at a local restaurant every year called Go Naked & Check Yourself. Owner Angela Courtney also sits on the board of the Red Bank River Center and the Red Bank Business Alliance and on the marketing committees of both organizations as well as the Wedding Walk committee.

We’ve helped thousands of women, we’ve made a mark in our community, we’ve won numerous awards (local & national), with the most exciting & humbling being the Best of Intima; Best Choice award. That was one of the proudest moments, just being recognized in our industry as the best shop in the US & Canada is such an honor & confirmation that hard work & loving what you do pays off.



Sweetest Sin Lingerie & Bra Boutique  is a dream come true for me. There is so much I love about this business, but helping women feel great about themselves & their bodies is at the top of my list. I truly have such a rewarding job and I’m so grateful for the opportunity to help women daily and to work with such an incredible team of women and in my favorite town

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