Designer Spotlight: Empreinte

 

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With it’s namesake derived from the French lyrics “Je ne peux effacer l’empreinte du passé,” which translates to “you can never erase the imprint of the past,” it’s clear from just the name alone, that Empreinte lingerie will leave a lasting impression.

empreinte

Founded by Jean Le Her in 1946 just after WWII, Empreinte’s factory initially specialized in making girdles and underskirts for the ladies of Brest, France. In 1948 with the rise of high, pointed busts worn by American fashion models, Mr. Le Her’s two closest collaborators met the latest trends with a new bra style created in cup sizes A, B and C. Always on the cusp of the latest style trends and innovation Empreinte released cup size D in 1960 and size E in 1962. But with the liberation of women’s style in the late 1960s and introduction of Lycra to lingerie in 1968, Empreinte shifted focus from the girdles and underskirts that pioneered their early success to more lightweight and natural looking underwear. The new and improved styles were met with great response from women all over the world as the brand continued to evolve and thrive. In the seventy plus years since its inception Empreinte has grown into the international brand we know and love today, leading the industry in seamless corsetry on rigid lace and embroidery, providing women with an exceptional fit, cutting edge innovation and absolute luxury.

When we had the great pleasure of visiting the Empreinte factory in Brest, France this past January we were simply in awe watching all of these pillars of excellence come together in front of our eyes to create some of our most favorite bras.

When you step foot in the door at Empreinte you can immediately feel that something special is happening. The company that has 130 employees who cut and assemble every single bra in house with fabrics sourced exclusively from Europe prides itself on the upholding the highest standard of excellence. Each of the thirty seamstresses at Empreinte have been trained for no less than one year in each of the operations that takes place at the factory, it will take about three years to train an Empreinte artisan to all the skills she needs. There are approximately thirty different operations, from heated molding, sewing techniques and the precise cutting of each cup to make Empreinte’s signature one piece molded cup. Each bra is inspired by “made to measure” styling, takes almost two years to create from start to sales floor and truly feels like a custom made bra – all due to the patented technology that Empreinte has developed. Empreinte utilizes unparalleled materials in the construction of their bras. Each bra cup is made with a non-stretch lace or tulle, creating a perfect shape for each woman’s breasts. And any issue with discomfort or digging in the bra’s strap has been eliminated with 40% less elasticity than other brands and a strap that widens in design as the cup size goes up. When you’re wearing an Empreinte bra you are literally wearing a piece of perfection, crafted by the experts who emphatically claim to “dress the best breasts in Brest!”

What helps to increase the allure of Empreinte is the air of mystery surrounding the brand.   With Empreinte’s distribution being limited to only three thousand retailers across the world, the brand can only be found at select retailers in the United States and can rarely be found online – so when you’ve found these amazing bras you know it’s something extraordinary! We’re going to let you in on our best secrets and show you some of our favorite styles here. Plus we’ve got all of these beauties in stock at the boutique just waiting for you to come in and try them out! A bra from Empreinte is an investment that you will cherish forever!

empreinte melodyAn Empreinte best seller known for it’s classic shape, t-shirt bra effect and completely seamless cups constructed with Chantilly lace.

 Available in sizes 30D-46G.

 

empreinte cass

The latest addition to the seamless collection boasts Empreinte’s latest innovation in bra cup design featuring molded, rigid embroidered tulle.  This fabulous bra has incredibly light, soft and refined fabric combined with outstanding support. 

Available in sizes 30D-46G

Haven’t experienced the amazing fit and design of Empreinte?  Stop into the boutique any day this week to check out these beautiful bras, get fit by one of our professional bra fitters and leave feeling refreshed, supported and confident!

Already an Empreinte fanatic?  We’ll just leave you with a little sneak peek of what’s in store for our guests come Spring time!

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xo ssb

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Valentine’s Day with Sweetest Sin

valentine's day

As January comes to a close we get closer and closer to the day that exists to celebrate our friendships, relationships and love – Valentine’s Day!

At Sweetest Sin we want to keep the love, happiness and romance going strong – no stress or anxiety here!  So we’ve created the ultimate Valentine’s Day gift guide for our guests.  Whether you’re celebrating the holiday as a couple, with your girlfriends or relaxing and pampering yourself solo — we’ve curated a list of perfect gifts for you and your special someone!

gifts for your lady gang

Got plans for a Galentine’s day with your girlfriends?  We’ve got the cutest gifts for your ladies (and they’re incredibly easy too)!

  1. Hanky Panky 3 pack // 2. Lelo Mia Massager // 3. Hanky Panky original and low rise holiday thongs 4. Kiss Kill eye masks // 5.  Honeydew All American sleepshirt // 6. Naked Princess travel size perfume

romance

Planning on popping some bubbly, hitting the lights and spending some quality time with your valentine?  All of these romantic and sexy pieces are sure to leave them absolutely speechless!

  1. Marie Jo Lauren // 2. Empreinte Melody // 3. Simone Perele Elles // 4. Only Hearts So Fine Lace Chemise // 5. Naked Princess silk romper // 6. Naked Princess silk short set // 7. B.Tempt’d b.sumptuous set

flirty little valentine

Got a flirty little valentine who isn’t afraid of a little color, maybe a little neon pink or a daring red?  She’ll be a total knockout in these fun looks!

  1. Betsey Johnson chemise // 2. B.Tempt’d Ciaobella Bralette // 3. B.Tempt’d Ciaobella Tanga // 4. Cosabella Sweetie // 5. Betsey Johnson chemise // 6. Naked Princess silk romper // 7. Wacoal Embrace Lace // 8. Timpa Duet Lace

turn up the heat

For those willing to turn up the heat… we bring you exactly what you need this Valentine’s Day.

  1. Hanky Panky open panel bra & thong // 2. Hanky Panky lace garter // 3. Lelo Soraya // 4. Hanky Panky crotchless panty // 5. Hanky Panky After Midnight Open Panel Thong // 6. Bijoux Indiscrets body jewelry // 7. Lelo Tor // 8. Jimmy Jane massage candle // 9. Bijoux Indiscrets pasties // 10. Bijoux Indiscrets body paint // 11-12. Bijoux Indiscrets body jewelry

 

 

We hope that these short lists helped to get you inspired and in the mood for doing some celebrating on the 14th!  But if you need more ideas we’ve got you covered!  Our favorite holiday wouldn’t be complete without the soiree of the season, and we hope that you’ll be joining us!  Our annual Valentine’s Day Soiree will be this Friday, February 3rd at 6PM at the boutique!  Don’t miss this event and the amazing gift bags we’ll be handing out to our guests with purchase featuring your favorite brands, Aubade Paris, Naked Princess and Lelo!

Happy Valentine’s Day from Sweetest Sin

soiree

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